Posts tagged news

Packback Takes on $1.5M in New Funding Including Strategic Investments from University Ventures and ICG Ventures

Packback adds $1.5 million of new capital with participation from industry strategic investors as the Chicago-based education technology company doubles its user-base since the last semester and anticipates over 70,000 new students at 50+ universities using the service throughout the academic year.

The investments from University Ventures, the premier investor in education technology focused on higher education, as well as ICG Ventures LLC, the corporate venture capital arm of Ingram Content Group, will help Packback continue to scale nationally not only through capital, but strategic expertise as well. Packback intends to raise additional funding through an upcoming Series A investment.

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What’s New with Packback

Some of you may be wondering what Packback has been up to lately. About a year ago, we claimed space in our own office in Chicago’s South Loop and introduced our 1.0 platform, Packback Answers. Shortly after, in the Summer of 2016, we launched our 2.0 platform, Packback Questions. We shared about this update back in August, including the feature tab, how the clusters feature makes every class size feel intimate, information about our community management and a tutorial for new users to Packback Questions.

So what have we been up to since August? We’re glad you asked!

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Rich Text Editing: Beautifully Add Images, Videos, Text Formatting (and Even Emojis!) to Posts on Packback

The Packback Product Team has integrated Rich Text Editing into the Packback Questions platform to allow every student to fully express their ideas through videos, images, formatted text, formulas and more. Communities on Packback span a huge range of majors, and the introduction of Rich Text Editing provides all of our communities with the tools to fully and clearly explore any subject matter.

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Introducing the new Packback Questions Tutorial

The first few weeks in a Packback Questions community set the tone of the rest of the semester. In those first few weeks, the goal is to get everyone using Packback to buy in to the importance of asking great questions, learn the community guidelines, and start posting. No longer are those critical first moments on the platform left to chance; Packback Questions has a new tutorial that ensures that every community will get off to the best possible start!

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The Featured Tab: All the best posts, just a click away.

In Packback Questions communities across the nation, thousands of questions are posted per week. That is a lot of questions flowing through the platform, which could make it easy to miss some of the best posts. The new Featured Tab places the best discussions in every community in their own easy-to-navigate tab, so they are always only one click away.

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Packback Community Management: Creating a safe space for curiosity in every community

In the past year, Packback’s team of Community Managers have moderated over 350,000 questions and responses and maintained the health of all of the Curiosity Communities on Packback Questions.

How did they do it?

Through careful manual moderating and coaching around the Packback Community Guidelines, supported by Crowdsourced Flagging (where students and professors help “flag” offending posts in their own communities) and augmented by Packback’s proprietary Community Health Algorithm (that notifies our Community Managers of all posts that may not meet the Community Guidelines).

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Introducing Clusters: Helping large lecture halls feel small

The Packback team has rolled out a new feature called Clusters to help give every student the same great experience even regardless of their class size. Large lecture halls of hundreds (or thousands!) of students can now guarantee that every student can have their voice heard and their questions answered.

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