Category News & Updates

What does Packback’s “Shark Tank” appearance mean for the publishing industry?

Packback gained national exposure Friday night, with over8 million viewers in one of the most successful episodes to date of ABC’s “Shark Tank”.

The show’s airing marked a significant event for the higher education publishing industry, as the focal question amongst the sharks was: how will the publishing industry react? I had a chance to answer this question on Friday night, when over 250 people packed the auditorium of Chicago’s 1871 entrepreneurship center for a viewing event followed by a “fireside chat” with Kasey and I. We were asked again, “how is Packback going to work with those traditional publishing companies in a drastically conservative industry?”

The answer was simple: we don’t work with traditional publishing companies, we work with revolutionary learning companies. 

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