Packback gained national exposure Friday night, with over8 million viewers in one of the most successful episodes to date of ABC’s “Shark Tank”.
The show’s airing marked a significant event for the higher education publishing industry, as the focal question amongst the sharks was: how will the publishing industry react? I had a chance to answer this question on Friday night, when over 250 people packed the auditorium of Chicago’s 1871 entrepreneurship center for a viewing event followed by a “fireside chat” with Kasey and I. We were asked again, “how is Packback going to work with those traditional publishing companies in a drastically conservative industry?”
The answer was simple: we don’t work with traditional publishing companies, we work with revolutionary learning companies.